29 1 / 2012
The TATA Circle of Love.
Every once in a while you come across an example of crazy branding and sub product marketing mayhem. I just found one. The TATA series of communication products. I have no clue of what they offer and how their customer service is done. So here is a partial listing of the products I can see on their site(s):
- Tata Indicom
- Tata Indicom broadband
- Tata Indicom Wifi
- Tata Indocom Wimax
- Tata Docomo
- Tata Photon
- Tata Photon Plus
- Tata Indicom Extra
- Tata Photon Max
- Tata Photon on Mobile
- Tata Photon Wifi Hub
- Tata Docomo Walky
Someone please tell me all of these products roll up to the brand somehow. This reminds me of organic chemistry classes in school. I don’t care how much you are paid as marketing managers, but this kind of product confusion is criminal and needs to be called out. Simplify this! Now!
Anyways, all of these seem to have different customer care numbers as well and I have been trying to reach one of them to try and figure out how to pay a bill. I also need to figure out how to login to the customer site. Call one number and you are redirected to another and so on, until you get fed up or forget why you are speaking to some equally bewildered customer service representative.
Never ending customer care is finally here. They love you.
